Welcome to our brand new video blog, my name is Rob Hayes and I head up the marketing team here, at the Pen Warehouse. Over the coming months, I will be talking to you about our exciting new products, special offers and latest business news, as well as taking you on a tour around our website and helping you become more familiar with it’s layout and contents.
Back in June this year, we relaunched our website, pens.co.uk, providing you, our distributors, with a valuable new tool to help your business. Our new easy to use interface, was designed to create a friendly and appealing end user site, that allowed us to attract new potential business, which could then be passed back to our network of distributors.
To maintain the status of our business as a strict trade only, supplier, we have implemented a range of procedures that ensures we can easily pass on the results of our hard work and investment, to our network of distributors, providing new business for you, and greater flexibility for potential future end users. Let me give you an example of how this works…
Once we have received an enquiry via our website, the very first question, any end user is asked is…”Do you have an existing distributor of promotional pens?”. If the answer is yes, that enquiry will then be directed back to that particular distributor.
If no distributor exists, our next question would be to ask if they have a preference to use a local distributor, in which case we would pass the lead on to an approved business in the local vicinity.
If there is no preference to location, then the next step in the process would be to look at the past records for our distributors and see who has previously purchased the product that has been requested and pass the enquiry to them.
Finally, if the product in question has not be purchased recently from any of our distributors, we will take a look at any product reviews on our website and base our choice on that.
When developing our new look site, we put a lot of time into creating areas that provided our distributors with various opportunities to participate in, and benefit from our powerful new features. With you in mind, we have created three new key areas that I would like to tell you about…
To begin with, we have the, “Distributor’s Blog”. This provides you, our distributors, with your own online forum, where you can share your thoughts, ideas and comments on industry topics, or specific products, with other like-minded businesses.
Secondly, to make it easier to voice your opinions and make your own choices on our products, we provide a review section on each product page which, after you have purchased the product, will enable you to not only share your thoughts but also gives you an area in which you can leave a link to your business website. This allows any future potential end users to view your comments and be directed back to your business.
And last, but not least, we are committed to producing at least one blog post every single day of the week, keeping our website current and up to date. We love to hear feedback from you and welcome your comments on these posts which, once approved, will also provide you with another opportunity, to share a link to your own website, directing more potential business your way!
We look forward to working with you to provide an unrivalled business experience.
Thanks for listening and join us again soon for our next video blog update!
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