blog Image for Invest in Colour: How Colour Psychology Can Help Your Business

Invest in Colour: How Colour Psychology Can Help Your Business

Reading time: 4 minutes 49 seconds.

How colour choices affect consumer behaviour and psychology. 

Your subconscious mind is continuously monitoring your environment and sending signals to your brain and so, prompting a response. But did you know, the way in which we perceive things even goes down to our choice in colour?

Without recognising it, you are (perhaps) more likely to opt for a dark purple taxi firm over a bright purple one. Similarly, if the price was the same, you may gravitate towards the green petrol station over the pink. As a customer, this may sound silly and unimaginable. However, as a business, this is well thought out and intentional, designed to influence your decisions.

It is said that the use of colour can trigger a psychological response that can alter the way in which we see things. Individuals don’t always react in the same way to colours due to previous experiences, however, there are a few generalities in which people do. So, if you like having bright orange walls and someone else doesn’t, don’t take it too personally.


Colour Psychology and Branding

Colour can be used as a powerful marketing tool – it already is, all around you brands have selected colours purposefully to impact the way in which we think and behave.

The infographic below shows the most popular colour choices by industry. This was created by Towergate Insurance by analysing over 500 logos from varying sectors. It’s interesting to take from the below that black is used most often in apparel and accessories industries to portray sophistication and power – things people are happy to put their money towards in order to be associated with. Red can be seen most commonly in restaurant branding, attracting people through bold and passionate advertisement.


With all that said, it’s no wonder branding and design can take companies years to master. Creating a logo, content and corporate identity that accurately reflects your offering is just as important to your business as anything else.


What can different colours insinuate to consumers? 

Colours, shades and hues can be powerful marketing tools – if used correctly. The way in which these are used and where, will play an important role in how your brand is perceived, whether you know it or not. This emotional cue can also help with attracting and retaining your ideal customer – helping you to speak to your target audience.

Red
Used intentionally to capture (positive or negative) attention, show power and express passion. A bold colour for a bold brand and purpose. Ever wondered why warnings, promotions and call-to-actions are always in red?

Orange
Orange tones are said to be inviting by providing a sense of adventure, comfort, creativity and success. Often used to target younger audiences or for DIY/home brands to create the feeling of freedom. 

Yellow
Ultimately anything yellow gives a sense of happiness and optimism and can be particularly motivating. For brands wanting to inspire and uplift – yellow will do just that.

Green
Calming and balancing. Let’s take Holland and Barrett – a health-food store ultimately wanting to present feelings of calm, trust, de-stress and wellbeing to its customers and attract those who want to feel just that.

Blue
Known for its connotations with trust, knowledge and responsibility, blue is a soothing colour whilst also inducing feelings of dependability and calm to those who notice it. As one of the most-liked colours globally, it’s no wonder 33% of top brands use it as well as in hospitals and spas. 

Purple
Purple is a great colour to create a feeling of mystery and nobility. Holding the power of red whilst also the responsibility of blue allows anyone who uses it to be seen as creative, but luxurious.

Pink
A soothing and sensitive colour creating feelings of unconditional love. However, different shades and tints can portray different meanings so should be used carefully. Too much can often be associated with immaturity and even, lack of power. When used appropriately, this colour can generate feelings of hope and be playful.

Monochromatic 
For those wanting to be seen as powerful, elegant and modern. The simplicity of black can create a huge sense of clarity and confidence. Often used by technology companies and designers to give customers confidence in the brand as knowledgeable and in control.

Whilst the opposite, creates feelings of trust and innovation. White is seen widely as a ‘clean’ colour, creating a brand that is pure and peaceful.

Brown
A strong colour to create feelings of structure, comfort and purity. Although not the most stimulating or eye-catching it is great for brands that do not want to be seen as bold and loud, but supportive and reliable instead.


Overall

Whilst individual colours can give your brand a sense of whatever it is you are trying to convey, it is important to remember that a mix of these colours can also help to achieve just that. For example, if you want to inject the idea that you are reliable and provide a high quality service, why not try blue and black?

In just 10 seconds, people have formed a judgement on your brand. Whilst obviously, 10 seconds is not enough to form a fair opinion, this is all you have. Colour is one of the first things noticed by a customer and so, if selected correctly can help boost your credit by 40% and is a marketing tool you cannot afford to overlook.


Our Top Picks

If red’s your thing, make your statement with the Mood® duo


The Mood® vacuum bottle in orange is perfect for targeting younger, adventurous customers.


Spread positivity and motivation with the Kingsbridge Tote Bag in yellow.


Build up a portfolio of trust and reliability using the Stress ball in green


Use the Contour® Eco Ballpen in blue to generate a rapport of high dependability and knowledge.


Build mystery through the unique and multi functional Spectrum® Hi-Max Ballpen


Highlight hope with the Oriel hand sanitiser in pink.


Be in control with the Milano Business Card Holder in black.


Resources

https://digitalsynopsis.com/design/logo-colour-branding-psychology-industry-specific/ https://coschedule.com/blog/color-psychology-marketing
https://www.oberlo.co.uk/blog/color-psychology-color-meanings
https://www.crowdspring.com/blog/successful-branding-for-entrepreneurs-statistics/
https://www.towergateinsurance.co.uk/ 

article Image for Snap Products & The Pen Warehouse Help Keep Britain Tidy

Snap Products & The Pen Warehouse Help Keep Britain Tidy

Yesterday was the final day of the Great British Spring Clean event held by independent charity, Keep Britain Tidy.

Teams at Snap Products and The Pen Warehouse became #LitterHeroes and got involved with the Nationwide litter pick, contributing over 60 miles to the charity’s Million Mile Mission. Each team member that pledged and litter picked was given a #LitterHeroes pack which included eco-friendly goodies and litter picking equipment.

Join Snap Products and The Pen Warehouse for Eco Month to learn about greater personal responsibility, positive swaps, education and conscious buying. Start your journey by visiting pens.co.uk/news/blog.

Watch their latest TikTok video from their litter pick: pens.uk/T8X1yU. For more information about Keep Britain Tidy visit keepbritaintidy.org.

article Image for The Pen Warehouse make the finals of the Family Business of the Year Awards 2021

The Pen Warehouse make the finals of the Family Business of the Year Awards 2021

The Pen Warehouse have made it to the finals of the Family Business of the Year Awards 2021. Awards up for grabs are by sector, regional and national. National titles are awarded in respect of entrepreneurship, innovation, small family business and spirit of family business.

Making the finals is no mean feat and in itself is worth celebrating, especially given the challenges of the past year. The Pen Warehouse was founded by Managing Director, Neil Cleere, over 25 years ago and is now in its second generation. Through hard work, brilliant vision, and an amazing team, the family business is still here today.

Family Business United is a voice for the global family business community and an invaluable source of insight. It celebrates the contribution family firms make through the provision of employment, creation of income, as well as supporting local communities and charities.

For more information on Family Business United please visit familybusinessunited.com.

article Image for The Pen Warehouse & Snap Products Launch Gratitude Initiative

The Pen Warehouse & Snap Products Launch Gratitude Initiative

In March 2021 The Pen Warehouse and Snap Products introduced a new initiative with the aim to express gratitude more frequently both internally and externally. It is important to show appreciation, reflect on achievements and show support to your customers and colleagues.

The initiative started like most things, as a by-product of the pandemic. Once stripped of things we all commonly take for granted, the companies wanted to create a system to boost staff morale and productivity by building stronger professional relationships. A little note can mean so much to someone. You can find out more information on gratitude and productivity on their blog.

So how does it work?

Post boxes have been placed in main communal areas for employees. Staff can write their words of praise, thanks, or encouragement on the back of the postcard and place it in the post-box. Similarly, teams are encouraged to send the same to clients that have made their week.

All postcards are designed, manufactured, and printed in-house from 280gsm FSC® certified paper and hold three UK made Neapolitan chocolates.

Free of charge samples are available to distributors. Get in touch with marketing@pens.co.uk for more information.

blog Image for EcoSense: World Environment Day 2021

EcoSense: World Environment Day 2021

Reading time: 4 minutes 53 seconds

We are having an internal conflict deciding whether it’s impressive or depressing that this global event has been around for 47 years to highlight environmental protection.

This year’s World Environment Day will be hosted in Pakistan, a country eager to tackle climate change head-on, through planting 10 billion trees over 5 years; one of the world’s most ambitious afforestation efforts. Each year, W.E.D has a theme, in 2021 it is ‘ecosystem restoration’ as tomorrow, June 5th will mark the start of the ‘UN decade of restoration’. A global call to action and an opportunity to gather political efforts, scientific research and mobilise financial support to urgently scale up restoration: imperative to the survival of our Earth and its inhabitants.


This deadline of the year 2030 has been identified as the last chance to prevent catastrophic climate change. Our ecosystems support all life, without them, we would not have access to resources such as food, materials, freshwater, regulation of climate, coastal defences and so many more. Click here for a more visual representation of what this means.

Keep an eye out this June for World Oceans Day and World Refill Day too. Tying in nicely, these 3 days should be a reminder of the current state of our planet and ways you as an individual can help to reverse the damage.


Currently, an estimated 40% of the World’s oceans are heavily affected by human activities such as pollution, bad fishing habits and the degradation of ecosystems. If you think these issues don’t affect you, think again; every 2nd breath you take is oxygen produced from the ocean.

June is a great excuse to flaunt your Mood® vacuum bottle and coffee mug. World Refill Day aims to make reusable products the new norm by connecting people to places they can refill, eat and shop with less waste via a free app: Refill


The Environment and us: Where do we stand in 2021


As much as we don’t want to remind you of the year 2020 for obvious reasons, it was also the year that shone a light on the effects of climate change. In March we saw forest fires in Australia extinguished after burning for 79 days. We also experienced frequent flooding, record high temperatures and a worldwide pandemic which also restarted some of our worst destructive habits.

However, it is not all doom and gloom, America re-joined the Paris Agreement after taking a step back in 2017. The Paris Agreement is a legally bound treaty that aims to reduce carbon emissions and limit global warming to below 2°C for each participating country.

If we pull down our face masks and take a look at the world, we can notice that the effects of the pandemic also came with some positives. Globally, most cities experienced better air quality from fallen emissions and significantly reduced noise pollution. Some ecological sites even displayed signs of recovery after a year of no tourists and human pressure.

Education


As inhabitants of this planet, it is our responsibility to look after it and it is not good enough to remain ignorant. Seeing the value in tomorrow will leave you feeling aware of your purchases, resource footprint, waste, diet and mindset.

The subject of sustainability is becoming more accepted by younger generations, which is a positive step. This is a generation that can make peace with nature. We have already seen a boost of B-Corps, where more and more businesses are finding the value in the environment over profit.

With a new generation of sustainability champions, we can also expect a rise in personal action and responsibility. Google searches regarding sustainability news articles have seen a 38% global increase since 2008, showing that genuine interests are rising worldwide. Overtime, this shift in consumption patterns will be mirrored in shops. If there is an overall preference for more eco products and sustainable diets, our shelves will be stacked with more of just that.

Our promise to the Environment


Aside from encouraging you to choose eco-friendly merchandise options and eco-friendly writing instruments, we know we must do more.

So, with all things considered, here at The Pen Warehouse we have had to have a long hard look at the way in which we do business. Ethical sourcing, environmental impact and corporate and social responsibility are overriding considerations that influence everything we do. We ensure that long-term sustainability for our society and planet is not compromised by short-term policies.

This year, we have joined litter heroes up and down the UK by getting involved with the Great British Spring Clean. A two-week initiative created by Keep Britain Tidy to eradicate one million miles of litter from our streets and parks. We stumbled across this organisation whilst having a rethink about how we can do more as a business for our local environment. The litter pick began on the 28th May and ends on the 13th June.


Overall, our volunteers have cleaned up 60 miles of litter so far to help Keep Britain Tidy reach their million mile goal. The image below shows a 60 mile radius from our location, helping to put our impact into perspective.


On the 30th June, we will also be hosting our 8th ‘Beyond the Product’ webinar to open up the conversation on sustainability in the promotional product industry. For this, we have invited a guest speaker from the Forest Stewardship Council (FSC) and will be announcing exciting new products. Look out for an invite landing soon. We are excited to share with you what it means to be environmentally aware and how you can take control of your plastic and carbon footprint.

We welcome ideas from all players in our industry so that we can help to make effective change together. Get in touch with us on marketing@pens.co.uk.

Resources

https://www.decadeonrestoration.org/about-un-decade 

https://www.bbc.com/future/article/20200326-covid-19-the-impact-of-coronavirus-on-the-environment

https://www.worldenvironmentday.global/

https://unfccc.int/process-and-meetings/the-paris-agreement/the-paris-agreement

https://trends.google.com/trends/?geo=GB


blog Image for Welcome to Eco Month!

Welcome to Eco Month!

Reading time: 3 minutes 48 seconds

What’s easy to give to others, but often hard to take yourself?

Responsibility.


With environmental issues never far from discussion, it is our choice whether we as individuals or, as businesses, take responsibility for our actions.

We are taking a month out this June to further dedicate our efforts and focus on sustainability. At The Pen Warehouse and Snap Products, sustainability is something we constantly strive towards and is at the forefront of our minds when it comes to any decision making. This month, we are excited to spread awareness in the promotions industry and help drive change. In order to do this successfully, we want to take time to explore the topic, further educate ourselves and find ways to improve our offering as well as share our findings with our customers.

Follow us this month to learn about greater personal responsibility, positive swaps, education and conscious buying. June also hosts an array of significant awareness days for the environment such as World Oceans Day, National Refill and World Environment Day. Keep an eye out for our next blog where we will discuss what these mean in greater detail. 

We hope to help you exit June feeling inspired, refreshed and ready for positive change.

Great British Spring Clean

What better way to kick off than to announce that we are participating in the Great British Spring Clean. The initiative, created by Keep Britain Tidy, runs from 28th May to 13th June and aims to eradicate one million miles of litter across the nation: that’s equivalent to driving round the Earth 40 times.


This initiative aligns with our internal promises to the environment and so, at The Pen Warehouse and Snap Products, we pledge to have employees (voluntarily) outside collecting litter for 1 hour each, plus each volunteer will receive a tote bag filled with eco goodies to take home. We also aim to get family and friends involved where possible and hopefully inspire you reading this blog to get picking too.


Eco Webinars

Catch us at the end of the month (30th) where we will also be hosting a webinar discussing all things sustainability. Joining us will be a member of the Forest Stewardship Council (FSC). Here we will explore our product offering made from paper and wood certified by FSC® and highlight what it means to shop more responsibly.
In basic terms, this means that our certified products have come from responsibly managed forests.

With a rise in awareness for sustainability, more and more businesses are getting in touch with their eco requirements and are hunting for solutions. In fact, 68% of suppliers believe enquiries surrounding eco products will rise significantly this year and 100% of end-users will ask for eco products by 2024. If there was ever a time to attend a webinar, it’s now. Boosting your brand awareness with a recycled or eco-friendly product may just be the next smart move for you.

Look out for details on how to sign up soon.


Positive Swaps

To celebrate National Ballpoint Day on June 10th, we have pulled together our top eco-friendly products to help you to welcome the day with positive change.

We currently hold the title of having the largest range of promotional pens in Europe, from this we can confidently offer a vast and impressive selection of eco-friendly writing instruments with a good proportion of these available within a 24-hour lead time. Our poppy pencil contains seeds in its biodegradable tip that can be planted; a perfect example of a promotional product that would be welcomed in today’s world. As well as this, we can offer instruments made from:

  • Recycled plastic
  • Sustained wood
  • Bamboo 
  • Recycled paper 
  • FSC certified wood 
  • Long-life refills
  • Wheatstraw


For more information on our eco range, you can download our digital eco trendz.® catalogue here 


Tote bags

Offering the largest print area and great usability, tote bags are one of the most successful promotional products ideal for retail, events and team gifts. Did you know, 160,000 plastic bags are used every second? By switching from a regular bag to a cotton tote or a recyclable option, your company will help pull the plug on plastic pollution.


Discover reusable drinkware

Your message is guaranteed to be seen by all with reusable drinkware; a product that can be used daily. We have a range of 15 reusable drinkware products with 4 versatile options that are able to hold drinks hot or cold. The added benefit of reusable products is that you don’t have to buy them again as people will hold on to them. This means your brand is being continuously promoted at no additional cost to you.


Resources

BPMA Sustainability Action Group Session #3 03/03/2021