Promotional products are extremely effective tools in the marketing of companies and brands. Research by the British Promotional Merchandise Association (BPMA) found that 84% of respondents said that receiving a branded promotional item increased their awareness of that brand.
Promotional Products Week
Promotional Products Week is a nationwide campaign aimed at celebrating and promoting branded merchandise. It seeks to raise the profile of promotional products while demonstrating their value in propagating brand awareness. It was launched by industry body the BPMA in 2013 and has increased in scope and popularity each subsequent year.
Promotional Products Week 2017 has the theme of “Thank You”. It takes place between 2nd and 6th October 2017.
To tie in with this year’s theme, we look at the ways you can say “Thanks!” with promotional merchandise and personalised gifts.
Thank Your Colleagues and Staff
Your workmates will appreciate being recognised for their recent promotion, continued hard work or years of loyal service to the company. A personalised gift is a great way to show they are valued.
A multitude of studies has found that staff are more motivated when they feel valued by their manager. Show your team you appreciate them with a branded gift they can keep and use every day. If you can include the company logo alongside your message of thanks, then all the better.
Thank them with: an aluminium ballpen with a beautifully engraved message.
Thank Your Customers
Giving your customers appealing and practical promotional products is a great way to reward them for their loyalty. At the same time you will be reminding them of your brand, of course, so it really is a win-win situation.
Research shows that customers respond well to receiving printed or engraved gifts. According to the BPMA’s findings, recipients are more likely to respond to promotional products than any other form of advertising.
Why not thank customers for placing a recent order, for referring you to a new client or for stopping by your stand at a trade show? They’ll love getting a branded freebie and you’ll promote your business, initiative or special offer at the same time.
Thank them with: an inexpensive plastic pen with full colour print.
Thank Your Friends and Family
Printed and laser engraved products are not just for promotional use. They also make thoughtful personalised gifts for friends, loved ones and family members. Web-to-print platform No-Minimum.co.uk offers all products from just a single piece with no setup charges. You can select from a huge range of digitally printed or engraved products that might otherwise not be viable as one-off customised gifts.
Thank your friends for house-sitting, your kids for good behaviour, or simply show your partner you care. Whoever you wish to thank and whichever item you choose, just visit No-Minimum.co.uk to create the perfect personalised gift quickly and easily.
Thank them with: a premium Pierre Cardin-branded rollerball with a personalised message
As well as raising the profile of branded and personalised merchandise, this year’s Promotional Products Week is also raising money for Alzheimer’s Society, so there has never been a better time to get involved.
To find out more, visit bpma.co.uk or www.promotionalproductsweek.co.uk, and don’t forget to use the hashtag #ThankYouPPW on social media.
Go to www.pens.co.uk for Europe’s most comprehensive range of printed and engraved pens.
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