article Image for Pen Warehouse Scoop Top Industry Award

Pen Warehouse Scoop Top Industry Award

The Pen Warehouse is proud to have been recognised with a leading industry award, having won Gold Supplier of the Year 2017 from the PAGE Partnership.

The promotional products catalogue group hosted a fun-packed awards dinner at Brandon Hall Hotel, Coventry on 14th June 2018 where The Pen Warehouse was pleased to receive the top supplier honour. It’s the sixth year in a row the trade-exclusive supplier has won the coveted Gold Supplier of the Year award.

Customer Services Manager Charlotte New accepted the award on behalf of the company and her team. “We’re so proud to have been recognised with this award once again. The PAGE partnership are some of our key distributor partners and it’s rewarding to hear we’re continuing to do a great job. Thanks in particular to Debbie Illingworth and her team who manage PAGE customer accounts.”

The Pen Warehouse is the UK’s leading trade-only supplier of promotional writing instruments and is regularly recognised for its product innovation and customer service. Can it win Gold Supplier of the Year for a seventh year running?

Pen Warehouse Supplier of the Year

promotional pens number one

Why are Promotional Pens the Top Choice for Marketers?

Recent research by the BPMA suggests that promotional pens are the most popular promotional product. In the 2017 study, 66% of those surveyed had a branded pen on their desk. When respondents were asked what they considered the most effective promo product they had given or received, “pens” was the top answer.

So what are the main reasons the humble pen appears to have enduring appeal as a marketing giveaway?

Promotional Pens 1Usability

We all know that a practical promotional gift is more likely to be kept and used. Pens are items most people use every day, and this means continued exposure for a marketing message or company logo. Even when not in use, pens are displayed prominently on desks or carried around by their owners, furthering brand exposure. In the BPMA research, respondents ranked “Usefulness” as the most important quality of a promotional product.

Promotional Pens 2Versatility

A printed or engraved pen can be used to promote any type of business or organisation. Whereas confectionery or technology gifts, for example, might only appeal to certain brands, a pen is a relatively neutral medium and so the perfect vehicle for any brand identity. Pens are also ideal for pairing with other products, such as notebooks or keyrings, while printed packaging adds further branding opportunity.

Promotional Pens 3Budget Friendly

After product usefulness, the BPMA found that price was respondents’ next priority when choosing marketing merchandise. Promotional pens represent great value for money, offering better return on investment than more costly products. Branded writing instruments have a low cost of entry, particularly when it comes to wooden pencils and plastic pens. Of course, more premium writing instruments are there for brands with more budget to play with.

Promotional Pens 4Variety

Pens are not just plastic cylinders with a nib at one end (actually, plastic pens tend to be slightly cone-shaped so they can be removed from their moulds). Writing instruments come in a variety of guises, from trend-targeting spinner pens to traditional fountain pens. Stylus pens are great for technology brands, while counter pens are ideal for hotels or retail. This variety even extends to branding options – the latest technology allows pens to be direct digitally printed, pad printed, laser engraved and even adorned with a full colour transfer wrap.

Promotional Pens 5Tactile

Everyone loves getting hold of a pen and having a feel. We all find ourselves distractedly playing with a pen and some people even like a bit of a nibble – we’re not judging. The point is that writing instruments are very tactile products and this surely adds to their enduring appeal.


There are probably many other factors explaining why promotional pens are number one. Whatever the reasons, we don’t see the printed pen going away any time soon. Explore Europe’s most comprehensive range at

Helen Dyl Operations Director

Pen Warehouse Welcomes New Operations Director

We are delighted to announce the appointment of Helen Dyl as Operations Director. This key new role will see Helen streamlining business processes, improving efficiency and implementing change as the UK’s leading promotional pen supplier continues its growth.

Helen has a wealth of experience and expertise following an enviable career in law spanning nearly 10 years. After graduating from University, Helen trained and qualified as a Solicitor with a London law firm, and since then, her career has seen her work for the highest ranked UK & American law firms in her qualified field. Earning swift promotion to management level, Helen has fronted teams representing some of the world’s largest multinationals in the Technology, Commodities, Pharmaceutical and Fashion sectors. Helen’s dynamic approach saw her provide strategic and cost-effective advice in managing the global mobility programmes of her clients.

The Pen Warehouse has seen year on year growth since its inception and Helen is excited to expedite this further, in the UK and overseas. As Operations Director, she will be second only to Managing Director Neil Cleere.

Although the trade-only supplier is expected to expand over the coming years, Helen is keen that it retains its family business ethos. As Neil Cleere’s daughter, Helen is already passionate about The Pen Warehouse and excited to continue its legacy.

“The Pen Warehouse is going through a key stage in its development,” Helen explained. “As it grows to be a larger business, we need to ensure that it runs efficiently with streamlined practices and a positive culture. I’m excited for this new era and to drive effective change.”

Pierre Cardin pens

Top Retailer Stocks Pierre Cardin Gift Collection

Leading retail chain Chapelle Jewellery now sells Pierre Cardin writing instruments in its flagship stores. The team at Chapelle felt that the premium range of pens was the perfect fit for its selection of gifts from some of the world’s biggest brands.

Chapelle has a heritage of over 50 years in the jewellery and luxury gifting business. The Pierre Cardin range will sit alongside prestigious brands such as DKNY, Armani and Calvin Klein. Bridgend Store Manager Nicola Robbins expressed her excitement at being able to stock such a beautiful range, presented in branded gift boxes and with bespoke point of sale.

The Pierre Cardin Gift Collection includes exceptional writing instruments, notebooks, business card holders and travel wallets. Each has been developed based on the principles of fashion-led design and uncompromising attention to detail.

Promotional product distributors have access to the Pierre Cardin Gift Collection at heavily discounted prices. The range is the ideal way for distributors to offer their customers a premium retail brand at a compelling price point. For example, the 22 carat gold plated Pierre Cardin Lustrous Ballpoint Pen has an RRP of £85 but is available to distributors for around £11 when ordering 50 pieces with laser engraving.

The Pierre Cardin Gift Collection has been developed by official licensees The Pen Warehouse and Snap Products. Their expertise has been leveraged to offer a wide range of branding options including laser engraving, digital printing and debossing, with a standard lead time of just 5 days.

Distributors can explore the range of Pierre Cardin writing instruments here.

Chapelle Pierre Cardin Gifts