Promotional pens are prevalent throughout society, we use printed pens far more often than most people realise. Heading down to the bank today to pay in some money? You will almost certainly be offered a branded pen to complete a paying slip. Off to the bookmakers to place a bet on any of the weekend sporting fixtures? Again, you will almost certainly use personalised pens to fill in your betting slip. Switched on organisations will not miss an opportunity to drive awareness of their brand, product or service and pens are one of the most cost effective and easily accessible promotional items with which to advertise.
Whilst all forms of promotional merchandise offer a degree of assistance in driving brand recognition and reach amongst an organisations target audience, promo pens are simply unrivalled in this respect. Even in today’s digital era when a day without time spent at a computer is a rare event for many, we still have a reliance on pens and for this reason above any other, pens will continue to provide an unparalleled medium through which to communicate your brand message.
One of the most important considerations for organisations utilising promo pens should always be the subliminal messages a pen can communicate about the brand. Businesses aligning themselves with sporting events through commercial sponsorship arrangements will select sports that best represent and reflect their brand identity. The cost of promo pens is insignificant compared to a sponsorship deal, however, the same principles should apply; the type of pens will communicate as much about your brand as the printed message on the pen. For example engraved metal pens will hold a higher value in the user’s eyes than plastic promo pens, although this is not to say plastic pens don’t have their own benefits; shaped barrels, sleek clip and contrasting rubberised grips and ease of accessibility to name but a few.
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