Personalised pens serve a number of purposes for businesses. Cheap plastic promotional pens are a great way to get your corporate message in the hands of potential new customers at exhibitions or trade shows. Using printed pens in your business is a simple way to ensure your employees are living and breathing your corporate identity. Offering your customers high quality promotional metal pens, engraved with their name or your business name will certainly endear them to you and your business. In a time of recession when giving cash bonus’s is frowned upon, personalised pens are one way you can reward your employees for:
- Exceeding targets
- Loyal service
- Innovative ideas
- Winning New Business
Of course the majority of people would place a higher value on a cash bonus as a reward for achieving sales targets. However, during recessionary periods when pay and bonus’s are frozen even for successful multinational businesses, personalised pens are a nice alternative and let employees know that even though additional financial remuneration is not available to reward success, their efforts and achievements are still recognised by the business.
Rewarding the achievements of your employees with personalised pens is a great way to drive the subliminal messaging of your business. Consider the employee who exceeds their challenging sales targets and is rewarded with an elegant engraved metal pen, not only does the employee appreciate that their efforts and results are being recognised by the business and therefore continues with their efforts to exceed expectations, but its also a great advertisement for your business. Just think of the impression your customers will have when your sales reps arrive armed with a top of the range engraved pens. Not only does it show you take pride in the appearance of your sales force it also drives more subtle agendas about the success of your business.
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