Personalised Pens – EcoAllene Is Changing The Perception of Recycled Pens

Personalised pens are destined to remain the most popular of all promotional items, mainly because of their low price point and universal appeal.

However, recycled pens in general are not doing so well in this recessionary period because they tend to be a little more expensive than pens made from normal plastic and this of course is giving marketing executives a moral dilemma. hearts are saying ‘recycled’ whilst heads are saying ‘price’. Those determined enough to hold on to the moral high ground will continue to buy personalised pens made from recycled materials but unfortunately many will not. So what do we do to sway those faint hearts? Well I believe we can take a two-pronged attack on the problem.

1. Offer recycled personalised pens that cost the same or less than their conventional equivelants made from normal plastic. We have many recycled promotional pens that fit this bill. Just search the eco-friendly section of our website and you will be amazed at the savings you can make because we believe that ‘recycled’ should not be synonoymous with ‘expensive’. You can choose from recycled paper pens, recycled plastic pens and numerous printed pens that are both recycled and biodegradable. There is simply no excuse for marketing executives to be reneging on their moral obligations to remain ‘green’ when there is no downside from a price point of view.
2. It is true that in these tough times you need a more compelling argument in favour of recycled personalised pens and we believe we have the answer….in a word ‘ENVIROSTICK‘! Here we have a pen that is not only recycled; it is post-consumer recycled from a material called EcoAllene. This fantastic material is the product of recycling Tetra-Pak drinks containers and is fully certified as truly recycled with nothing else added. On top of this it boasts the world’s first and only recycled refill made from the same material. If that is not a compelling reason to buy recycled personalised pens then I will get my Marketing Manager to eat your hat – if you have one that is.

So… you brilliant distributors of ours get out there and get selling our huge range of eco-friendly pens – we have loads of samples to give you free of charge and anything else (within reason of course) that will make it an easy  task to spread the word. Just remember, the consumer just needs to hear the message, ‘recycled does not mean more cost’!