“Search Engine Optimisation” or SEO is, simply put, the practice of helping your website to appear higher in the rankings for Google and other search engines. If you’ve ever typed “Promotional Pens” into Google and wondered how those sites in the top spots managed to get there, then this article might interest you. We’ve taken a look at some of the best-ranked websites in our industry and compared them to some of the lowest-ranked sites. The differences are striking and we see the same mistakes being made over-and-over. The good news is that you don’t need to be a computer programmer or I.T. whizz to start improving your rankings right away. You can start by just spending a few hours a week updating your website, creating new content and encouraging incoming links.
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