How To Take Full Advantage Of Online Video in the Promotions Market

Lately, online video content has proven itself to be the way forward for the promotions market.
A short time ago, the vast majority of internet marketing had been concentrated on plain text and the use of images to get messages across. However, it has quickly been recognised that in the fast paced industry of the promotions market, online video content is far more easily absorbed by potential customers than reams of text.
For this reason, among others, video content on marketing websites is fast becoming the most effective method of driving both traffic and sales. Time efficient, quick-click methods of gaining information are valuable to customers and increase chances of a sale.
When potential customers search Google and other search engines, online videos help them in finding websites and, once found, will supply them with visual and audio information that is easily understood, grabs their attention and allows them to retain information about your product in a way that text might never do.
Internet video traffic is steadily increasing with the expectation that by 2014, 90 per cent of all internet traffic will be video. This makes video content one of the strongest SEO options available for companies.
All major search engines including Google and Bing will give a website priority listing if there is video content contained within its pages. In fact, a landing page with video included is 53 per cent more likely to appear on the first page of search results in Google.
How can firms ensure their videos will make its mark? To increase their chances of appearing at the top of search engine results website owners should target particular search phrases – always consider what a potential customer would type as a search term. Once uploaded, a video will remain online until the website’s owner chooses to delete it, so it can be part of a short-term promotion or can be available as a permanent display of brand.
Promotions that use video have proven high success rates across the majority of industries, much more so than traditional text and image websites.
Want to know more about what online video content can do for your brand?

Download article Online Video in the Promotions Market