Cheap Plastic Promotional Pens for Trade Shows

Promotional pens are still one of the most cost effective mediums to communicate your corporate message to a large audience. The printed pen you choose to brand will say a lot about your business so why would a large corporation with substantial marketing budgets opt for a cheap printed pen? Are they not compromising their brand equity in doing so?

By nature we make an association between price and quality, for example we perceive a BMW to be of superior quality to a Volkswagen because the BMW is more expensive and therefore must be of superior quality. We must remember that BMW have invested heavily in driving this quality perception, the return on their investment comes from being able to charge a higher price for their product as consumers make the connection between price and quality. Now, I am not suggesting that Volkswagen don’t make quality cars, they do, but BMW have invested in driving perceptions of quality and exclusivity of their brand and this gives them the right to charge a premium for their product.

Of course you can buy a promotional pen from a German supplier and pay over the odds for the brand name, but how much value does this really deliver. Plastic promotional pens purchased from reputable suppliers will have very little difference in quality, you will pay more for brand name but you will be getting the same quality and lets be honest when somebody picks up a promotional pen at a trade show do they really care who the pen is made by?

If a large corporate can purchase plastic printed pens with their logo for 10p a unit for use at their next trade show and be safe in the knowledge that the pen will write for a sustained period of time, will not fall apart in the users hand and is safe to be used by children then there really is no extra value to be had by paying over the odds for a brand name promotional pen that will deliver exactly the same results but at double the price.