Where do you start with your Marketing campaign? Should you focus on building your company’s image through your website or by direct mail, or even by e-shots to your database of clients? The return on investment on any advertising budget is often minimal, however, that isn’t the case if you invest in personalised pens! It doesn’t take much investment to generate a lot of orders!
If you purchased 500 printed pens, such as Harrier Extra Ball Pens and put your company name, logo, phone number and website on there and successfully handed all 500 out to 500 different people, that’s now 500 people who are now familiar with your brand and services available. What happened if they then lent their pen out to a colleague- they would also then be familiar with your brand. What if every single one of those 500 people went to your website to view all the products you offer- well that’s just boosted your website listings and now each person knows exactly what you offer!
Advertising through direct mail is too temporary unless every single letter is followed up with a courtesy call. Some mail doesn’t even get opened so you’d be lucky if your advertisement was even observed. Doing direct mail advertising campaigns are also very expensive when you add all the paper, envelopes and postage up. E-mails get deleted or often go straight into the spam box, never to be opened and might not attract a single person to visit your website or give you a ring, other than to tell you to stop sending them marketing material!
Pens however cannot be deleted or never seen. They aren’t chucked away as most letters are, as it’s useful. If you send out executive metal pens to all your clients, that’s both comfortable and easy to write with, it’s most likely to become the pen that’s used on a daily basis, reinforcing your company’s name and details time and time again. Promotional Metal Pens don’t have to be expensive, ours start from just £0.45 per unit, including a one colour print yet they still look stylish and belie their true cost very well.
Promotional Pens are definitely one of the most effective Marketing strategies for all businesses. If you would like some advice on our metal pen range, please contact us via the contact us page.
Harrier Pens is a registered Trademark and design of Tancia Limited (T/A The Pen Warehouse)
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