You know, the business of selling pens to the trade has changed dramatically in the last ten years. Then it was simply a matter of paying for entry into business gifts catalogues and possibly producing the odd personalised pens catalogue of your own. Nowadays, the level of support primarily because of digital imaging and the internet is awesome.
Here at The Pen Warehouse, we have built up a library of quality images over the years including photographic images and vector drawings. Tens of thousands of hours has gone into the making of this library and it is being added to each day. It would be true to say that photography of promotional pens and digital manipulation at The Pen Warehouse is a permanent job for a number of people. Do we need to go to this expense? – Not really is the answer. Fortunately or unfortunately our MD was a professional product photographer and consequently he insists that we set the bar very high. He takes many of the images himself in high resolution on a large film gallery camera – none of that digital rubbish where constricted dynamic range, artefacts and weird colours are the order of the day. No Siree – good old fashioned film 10″ x 8″ transparencies drum scanned for the perfect results. This is the standard set by National Geographic for many of its top images and dare I say it ‘Playboy Magazine’ where outstanding gradation of colour is paramount.
It is amazing that twelve years works can be condensed onto one single DVD, but it can and it is freely available to our distributors for your website, catalogues or any form of digital merchandising. Why, we have images of printed pens that can be produced for pop up banners 6 feet tall without a pixel in sight and razor sharp edges – that’s how good they are. Just ask our sales department for your DVD and we will get it off in the post to you today.
Keep tuned into our newsroom here at The Pen Warehouse – The home of promotional pens and pencils.
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