article Image for Brexit Statement from The Pen Warehouse & Snap Products

Brexit Statement from The Pen Warehouse & Snap Products

To our customers,

With the latest deadline being extended, it would seem that we will not have any clarity on whether a free-trade deal can be struck between the EU and the UK prior to the Christmas shut-down. It looks likely that the actual deadline will now be the end of this month. As these vital decisions will be made during the holiday period we would like to offer some peace of mind to our Distributors before we close for the Christmas break. 


We do not rely on any EU based suppliers for stock. It is all either manufactured on our premises or imported from The Far-East. We hold over 30 million pens in our UK warehouse at any one time and have forward orders on the sea or in manufacture to carry us through until mid 2021. Snap Products manufacture several lines in-house such as hand sanitisers, floor graphics and transfers and we hold enough raw materials to see us through to the end of 2021 and beyond. All other products from Snap are held in stock in our UK warehouse in large volumes with forward orders either on the sea or in manufacture in the Far-East.

Printing and Finishing

We carry out all printing and finishing on our premises here in Hampshire and nothing is subcontracted to UK, EU or Far-Eastern suppliers. This includes screen printing, pad printing, ceramic printing, direct digital, DTG, laser engraving on wood and metal, transfer manufacturing & application, doming, packaging, cutting and creasing, label manufacture and many more processes too numerous to list. Having everything under one roof here in the UK allows us to guarantee on-time levels of services irrespective of the outcome of trade negotiations with the EU.


In a worst-case scenario of a no-deal we should not be adversely affected by any WTO tariffs as these are already factored-in for our Far-East products. We’ve also  bought forward enough foreign currency to see us through to the final quarter of 2021 so any fluctuations in exchange rates as a consequence of a UK exit from the EU should be minimal. Therefore, we expect to be able to maintain our current prices well into 2021 and probably beyond.

Disruption Management:

In the event of a no-deal Brexit many are predicting delays at the points of sea entry to the UK for goods arriving from the EU, particularly in early 2021. The associated congestion may also affect the speed at which goods arriving from outside of the EU can clear customs and we are conscious of this fact. This aspect of a no-deal Brexit remains a challenge for all of us. However, to mitigate some of this risk we have invested heavily in stock as we approached the end of the year and in some cases, where it is feasible, we intend to fly in stock at our expense as we anticipate that airports will be less affected by congestion.


In the event of a no-deal Brexit it would be prudent to anticipate some severe challenges with regard to importation of goods from the Eurozone but less so from other parts of the world. As we do not purchase any of our goods from the Eurozone and we are well stocked on our popular ranges we believe we have taken every affordable step to mitigate the likely problems that port congestion can cause. Furthermore, if prices are required to be increased in response to any changes, we will guarantee to hold our 2021 prices until the middle of the year so that our distributors can plan for a successful year ahead.


Neil Cleere

Managing Director

article Image for The Pen Warehouse & Snap Products Celebrate Webinar Launch Success

The Pen Warehouse & Snap Products Celebrate Webinar Launch Success

Snap Products and The Pen Warehouse collaborated with Addmaster to introduce the first webinar from their brand-new monthly webinar series: Beyond The Product.

The first of their webinars focused on hygiene-related products, the journey of their biofree® brand and the science behind their hygiene products and antimicrobial writing instruments, with Lisa Brian, Client Marketing Specialist at Addmaster as a guest speaker on Biomaster antimicrobial technology.

Helen Dyl, Operations Director at The Pen Warehouse and Snap Products commented, “Keeping in touch with our customers during this period is vital, the webinars are a fantastic way for us  to share our journey and give insight into the research and development behind our products.” She added, “Our next webinar will be all things Gifting with the festive season fast approaching – look out for registration links soon.”

Email to sign up to the next Beyond The Product: Sustainable gifting.

article Image for Snap Products’ Mood® Vacuum Bottle Wins Product of the Year Award from Fluid Branding

Snap Products’ Mood® Vacuum Bottle Wins Product of the Year Award from Fluid Branding

Fluid Branding held their annual Fluid Friends Awards event virtually this year and it was as successful and as exciting as ever. Snap Products are delighted to have received the Product of the Year Award for their Mood® Vacuum Bottle, making the Mood® trio award-winning, with the notebook and pen duo having won the BPMA’s Platinum ‘Desk Product of the Year’ award earlier in the year.  

Helen Dyl, Operations Director of Snap Products commented, “Thank you to our friends at Fluid for this recognition, we missed seeing you all in person but the event was great fun topped off with this award. This year has been tough for everyone but wins like these let our teams know their hard work does not go unnoticed.” She added, “Internally, we all absolutely love the Mood® Vacuum Bottle and are working behind the scenes to expand the collection and to introduce additional service offerings – watch this space!”

Snap Products has recently launched a two colour print option on the high quality and functional Mood® Vacuum Bottle. The benefit of their investment is twofold: the ability to print two spot colours in the same sequence means significant reduction in the processing time, quicker lead times and high precision printing – allowing for two colour prints in tight registration.

general Image for The Pen Warehouse Renews Forest Stewardship Council® Certification

The Pen Warehouse Renews Forest Stewardship Council® Certification

Leading trade-only supplier of promotional writing instruments, The Pen Warehouse, is delighted to have successfully passed their recertification audit to renew their Forest Stewardship Council® (FSC®) certification, to help improve worldwide forestry practices and promote environmentally, socially and economically beneficial management of the world’s forests.

The Pen Warehouse has held FSC® certification for 12 years and you will see this symbol across many of their product lines, including paper products, wooden pencils, the award-winning Mood® Notebook and marketing assets. 

“We are committed to being as environmentally sustainable as possible as a business and our progress in this area can be followed through our EcoSense Blog”, commented Helen Dyl, Operations Director of The Pen Warehouse, “the pass of this audit complements our ISO 14001 accreditation that was renewed last year also. A massive well done to the team internally for maintaining our high environmental standards, especially at this very difficult time for the industry”.

article Image for Supporting Frimley Health Charity’s #BoredomBuster

Supporting Frimley Health Charity’s #BoredomBuster

The Pen Warehouse is pleased to be partnering with Frimley Park Hospital again after the success of their “NHS Hero Packs”, by donating colouring pencils to Frimley Health Charity for their ‘Boredom Buster’ Summer Annual. Packed full of interesting articles and things to do, the Boredom Buster is designed to uplift patients and is a collaborative project between the arts and culture sector, hospital arts teams and participatory arts professionals.

To learn about the work Frimley Health Charity does to help save and improve patients’​ lives at Frimley Park, Wexham Park and Heatherwood Hospitals, please visit

article Image for Going For Gold

Going For Gold

The Pen Warehouse is delighted to have been awarded the Supplier of the Year Gold Award for the eighth year running. This is the top supplier award given by the group, voted for by its members throughout the year. The Gold award is an acknowledgement of best in class service, measured over a 12 month period for consistency in all qualifying areas.

Helen Dyl, Operations Director, commented: “At a time of great difficulty for our industry receiving this award allowed us to reflect as a business on our hugely successful year prior to the impacts of the global pandemic. It is proof that there were better times and there will be better times again. A huge thank you to PAGE and its members as well as our team here, past and present, this award is down to you.”

Contact to learn about their full product range, including brand-new antimicrobial biofree® pens with industry-first antimicrobial printing ink.

Matthew Dyl, Head of Sales
article Image for The Pen Warehouse develops certified antimicrobial printing ink

The Pen Warehouse develops certified antimicrobial printing ink

Leading trade-only supplier of promotional writing instruments, The Pen Warehouse, has launched a newly formulated printing ink with Biomaster antimicrobial technology and received certification to prove its efficacy. After months of in-house research and development, the company has gone through independent testing from an accredited leader in additive manufacture to receive certification.

The Pen Warehouse is delighted to be launching additional pens, all upgraded with biofree® antimicrobial technology to proactively disrupt the growth of bacteria on the surface of the pen and provide another line of defence. Furthermore, all biofree® writing instruments will now be offered with our newly formulated spot colour printing ink with Biomaster antimicrobial technology, free of charge as standard, providing complete antimicrobial protection across the whole product effective for its lifetime. Another industry-first for The Pen Warehouse.

“Promotional hygiene products are here to stay and very early on in the development of our latest pen range, we identified that offering an antimicrobial product without antimicrobial printing ink may reduce the hygiene integrity of the product. We are excited to have pushed the envelope further with our antimicrobial printing technology, offering distributors an all-inclusive hygiene writing instrument at no additional cost.” commented Helen Dyl, Operations Director of The Pen Warehouse.

The biofree® antimicrobial range with Biomaster printing ink technology will be expanding, and products will be selected based on customer demand. Contact the team to let them know the types of antimicrobial products your customers are asking for and to learn about the antimicrobial range.

News Image for Coronavirus Update: Company Statement

Coronavirus Update: Company Statement

To our customers,  

In order to ensure the safety of both our customers and our employees, The Pen Warehouse and Snap Products have issued a number of informative statements and made vital procedural changes to reflect the latest advice from the WHO and guidelines issued by the UK government.

Health and Safety Measures 

  • Our department heads have come together to create a lengthy risk assessment document, including a business continuity plan covering the risks of COVID-19 to our staff and customers. 
  • We recently updated procedures that require all subcontractors and visitors to our premises to complete a questionnaire beforehand, stating, amongst other things,  whether they have been abroad or to any country currently at risk. These visits are being kept to strictly necessary appointments. 
  • Our staff have been issued with guidelines for travel and staff must inform us of where they have been on holiday (if recent) and where they intend to go over the next few months.
  • We have cancelled all visits to exhibitions, and trade shows and any exposure to crowded areas. 
  • Our Field Sales Team will be working from their home office from Monday 16th March and will join the customer service team remotely to ensure service levels remain high. All visits to customers will be available through a virtual meeting. Our samples team will mail ahead any products for review. 
  • Hand Sanitisers have been installed at every point of entry to our building and all members of staff have been trained on effective hand washing. As a further precaution, personal hand-sanitisers have been issued to office staff that work in close proximity to each other.

Our Products 

Whilst quite a number of our products are UK manufactured, there are some which are imported from the Far East. Most of our suppliers in that region are now back at work and have resumed production. We already have containers on the sea and we expect continuity to be restored within weeks. Our business plan has always been to maintain high stock levels and we hold 3-6 months supply across hundreds of lines. 

We made a decision several weeks ago that all stock from the Far East would be held in quarantine after arrival at our premises to ensure the safety of staff and customers as, to date, there is no consistent advice regarding the transmission of COVID-19 through packaging and products so we are erring on the side of caution. We will continue this measure.

Our business continuity plan has taken into account the risk to our supply chain and we have taken a number of steps to ensure that our services are disrupted as little as possible during this time. This includes remote working and virtual meetings.

We take the concerns of both our customers and staff extremely seriously and ask that if you have any concerns please do not hesitate to contact our customer services’ team who will be happy to help you. We apologise in advance for the inconvenience that any of our steps may inadvertently cause and ask for your patience during this time. 


Neil Cleere

Managing Director

News Image for A Christmas Message To Our Customers

A Christmas Message To Our Customers

As 2019 draws to a close, we’d like to take the opportunity to inform you about what we’ve been up to over the last year and our exciting plans for 2020. 

New Premises 

During the Christmas shut down we’ll be making the much-anticipated move to our new premises, Innovations House, located less than one kilometre from our current operational units. With over 58,000 Sq Ft in office and production space, we’ll be maintaining our existing staff level of 240 with plans to recruit further staff as our turn-over continues to increase.

The reception area in our new HQ!

The new space will help us to continue to meet customer demand with a variety of facilities designed to benefit production capabilities and staff wellbeing. Investments to the premises include a clean room for Digital Printing, a fully equipped Quality Control Department, R&D Laboratory, dedicated Print & Production areas for Bags, Drinkware, Notebooks, Paper Engineering, Laser Engraving and of course Screen and Pad Printing. Additionally, we have invested heavily in an advanced photographic and video studio, product showroom, and training and conference facilities. Our training facility has been designed to offer coaching to both internal and distributors’ staff in all matters technical and commercial relating to our industry. Further details will be available shortly.

Working towards a more sustainable future is now a core value for both The Pen Warehouse and Snap Products Ltd and a great deal of time has been spent on planning our new premises to ensure we minimise our CO₂ footprint. This will always be a work-in-progress as we learn to exploit the full potential of new materials, technologies and processes. We intend to keep everyone in our industry abreast of all developments as we believe we should all be a catalyst for change. Please join us each Wednesday for our ‘EcoSense’ blog series where we explain these developments along with other business and sustainability insights. Read the EcoSense blog here.

2019 saw the launch of EcoSense: a weekly blog focused on navigating sustainability in a practical way

Customer Service 

Strategies for optimising customer experience are constantly under review and we believe that combining the Customer Service teams of both Snap Products Ltd and The Pen Warehouse is a positive and natural step. Amalgamating the Customer Service teams will provide distributors with a single point of contact for both companies – an absolute necessity when dealing with the increasing number of linked orders we are receiving. The revised set up required additional roles, including Customer Success and Training Managers. We believe these new additions are vital to support our plans for growth as we approach 2020. You will be informed of all changes very shortly but there will be no change to order processing and you will be able to continue to contact us via or

Product Development

We’ve introduced a number of exciting new ranges to our existing product offering, including our lifestyle essentials range, Mood® Collection, and a number of eco-friendly products crafted from responsibly sourced, sustainable materials. We have expanded our collection of soft-feel pens to reflect the true capabilities of our innovative spot-colour printing process, with a number of different models to cater for all budgets and campaign styles. Lastly we have launched our new one-stop-shop website, print and digital catalogue trendz®., a collaboration between both companies as well as six guest suppliers, covering promotional products from writing instruments and headwear to general promotional items including an extensive range of drinkware.   

Mood® Collection: A lifestyle essentials brand designed with self-expression in mind

These are just some of the many exciting developments that have kept us busy in 2019, and we can’t wait to share the benefits they will bring during 2020. We look forward to our relationship continuing to grow, into the new year and beyond, and we wish you all a very enjoyable Christmas break and every success for 2020. Thank you for your continued support.

Yours sincerely,

The Directors

Neil, Mindy, Helen and James

general Image for Superior Service Excels Further Still with Investments to The Pen Warehouse & Snap Products Warehouse Space

Superior Service Excels Further Still with Investments to The Pen Warehouse & Snap Products Warehouse Space

The Pen Warehouse and Snap Product’s new, cutting-edge warehouse space continues to progress with exciting momentum.   

Thanks to significant investments, the space has now been fitted with state-of-the-art racking to allow for increased stock and product lines to meet the demands of our ever-growing client base. The warehouse has also been fitted with sophisticated guide-by-wire stock pickers to effectively reduce errors and increase stock picking capabilities while promoting a safe working environment for our staff.  

The warehouse will be in operation 24-hours a day and will be used solely for hand-picked stock and work in progress. With its meticulous design and attention to detail, the new space will ensure the smooth and speedy transfer of bulk stock to working stock ready for the next phase of production.

Supplemented by a second pallet warehousing facility, the new warehouse unit will span a massive 45,000 sq ft and will effectively aid our methodical, reliable and swift response to meeting customer needs.