article Image for The Pen Warehouse develops certified antimicrobial printing ink

The Pen Warehouse develops certified antimicrobial printing ink

Leading trade-only supplier of promotional writing instruments, The Pen Warehouse, has launched a newly formulated printing ink with Biomaster antimicrobial technology and received certification to prove its efficacy. After months of in-house research and development, the company has gone through independent testing from an accredited leader in additive manufacture to receive certification.

The Pen Warehouse is delighted to be launching additional pens, all upgraded with biofree® antimicrobial technology to proactively disrupt the growth of bacteria on the surface of the pen and provide another line of defence. Furthermore, all biofree® writing instruments will now be offered with our newly formulated spot colour printing ink with Biomaster antimicrobial technology, free of charge as standard, providing complete antimicrobial protection across the whole product effective for its lifetime. Another industry-first for The Pen Warehouse.

“Promotional hygiene products are here to stay and very early on in the development of our latest pen range, we identified that offering an antimicrobial product without antimicrobial printing ink may reduce the hygiene integrity of the product. We are excited to have pushed the envelope further with our antimicrobial printing technology, offering distributors an all-inclusive hygiene writing instrument at no additional cost.” commented Helen Dyl, Operations Director of The Pen Warehouse.

The biofree® antimicrobial range with Biomaster printing ink technology will be expanding, and products will be selected based on customer demand. Contact the team to let them know the types of antimicrobial products your customers are asking for and to learn about the antimicrobial range.

News Image for Coronavirus Update: Company Statement

Coronavirus Update: Company Statement

To our customers,  

In order to ensure the safety of both our customers and our employees, The Pen Warehouse and Snap Products have issued a number of informative statements and made vital procedural changes to reflect the latest advice from the WHO and guidelines issued by the UK government.

Health and Safety Measures 

  • Our department heads have come together to create a lengthy risk assessment document, including a business continuity plan covering the risks of COVID-19 to our staff and customers. 
  • We recently updated procedures that require all subcontractors and visitors to our premises to complete a questionnaire beforehand, stating, amongst other things,  whether they have been abroad or to any country currently at risk. These visits are being kept to strictly necessary appointments. 
  • Our staff have been issued with guidelines for travel and staff must inform us of where they have been on holiday (if recent) and where they intend to go over the next few months.
  • We have cancelled all visits to exhibitions, and trade shows and any exposure to crowded areas. 
  • Our Field Sales Team will be working from their home office from Monday 16th March and will join the customer service team remotely to ensure service levels remain high. All visits to customers will be available through a virtual meeting. Our samples team will mail ahead any products for review. 
  • Hand Sanitisers have been installed at every point of entry to our building and all members of staff have been trained on effective hand washing. As a further precaution, personal hand-sanitisers have been issued to office staff that work in close proximity to each other.

Our Products 

Whilst quite a number of our products are UK manufactured, there are some which are imported from the Far East. Most of our suppliers in that region are now back at work and have resumed production. We already have containers on the sea and we expect continuity to be restored within weeks. Our business plan has always been to maintain high stock levels and we hold 3-6 months supply across hundreds of lines. 

We made a decision several weeks ago that all stock from the Far East would be held in quarantine after arrival at our premises to ensure the safety of staff and customers as, to date, there is no consistent advice regarding the transmission of COVID-19 through packaging and products so we are erring on the side of caution. We will continue this measure.

Our business continuity plan has taken into account the risk to our supply chain and we have taken a number of steps to ensure that our services are disrupted as little as possible during this time. This includes remote working and virtual meetings.

We take the concerns of both our customers and staff extremely seriously and ask that if you have any concerns please do not hesitate to contact our customer services’ team who will be happy to help you. We apologise in advance for the inconvenience that any of our steps may inadvertently cause and ask for your patience during this time. 


Neil Cleere

Managing Director

News Image for A Christmas Message To Our Customers

A Christmas Message To Our Customers

As 2019 draws to a close, we’d like to take the opportunity to inform you about what we’ve been up to over the last year and our exciting plans for 2020. 

New Premises 

During the Christmas shut down we’ll be making the much-anticipated move to our new premises, Innovations House, located less than one kilometre from our current operational units. With over 58,000 Sq Ft in office and production space, we’ll be maintaining our existing staff level of 240 with plans to recruit further staff as our turn-over continues to increase.

The reception area in our new HQ!

The new space will help us to continue to meet customer demand with a variety of facilities designed to benefit production capabilities and staff wellbeing. Investments to the premises include a clean room for Digital Printing, a fully equipped Quality Control Department, R&D Laboratory, dedicated Print & Production areas for Bags, Drinkware, Notebooks, Paper Engineering, Laser Engraving and of course Screen and Pad Printing. Additionally, we have invested heavily in an advanced photographic and video studio, product showroom, and training and conference facilities. Our training facility has been designed to offer coaching to both internal and distributors’ staff in all matters technical and commercial relating to our industry. Further details will be available shortly.

Working towards a more sustainable future is now a core value for both The Pen Warehouse and Snap Products Ltd and a great deal of time has been spent on planning our new premises to ensure we minimise our CO₂ footprint. This will always be a work-in-progress as we learn to exploit the full potential of new materials, technologies and processes. We intend to keep everyone in our industry abreast of all developments as we believe we should all be a catalyst for change. Please join us each Wednesday for our ‘EcoSense’ blog series where we explain these developments along with other business and sustainability insights. Read the EcoSense blog here.

2019 saw the launch of EcoSense: a weekly blog focused on navigating sustainability in a practical way

Customer Service 

Strategies for optimising customer experience are constantly under review and we believe that combining the Customer Service teams of both Snap Products Ltd and The Pen Warehouse is a positive and natural step. Amalgamating the Customer Service teams will provide distributors with a single point of contact for both companies – an absolute necessity when dealing with the increasing number of linked orders we are receiving. The revised set up required additional roles, including Customer Success and Training Managers. We believe these new additions are vital to support our plans for growth as we approach 2020. You will be informed of all changes very shortly but there will be no change to order processing and you will be able to continue to contact us via or

Product Development

We’ve introduced a number of exciting new ranges to our existing product offering, including our lifestyle essentials range, Mood® Collection, and a number of eco-friendly products crafted from responsibly sourced, sustainable materials. We have expanded our collection of soft-feel pens to reflect the true capabilities of our innovative spot-colour printing process, with a number of different models to cater for all budgets and campaign styles. Lastly we have launched our new one-stop-shop website, print and digital catalogue trendz®., a collaboration between both companies as well as six guest suppliers, covering promotional products from writing instruments and headwear to general promotional items including an extensive range of drinkware.   

Mood® Collection: A lifestyle essentials brand designed with self-expression in mind

These are just some of the many exciting developments that have kept us busy in 2019, and we can’t wait to share the benefits they will bring during 2020. We look forward to our relationship continuing to grow, into the new year and beyond, and we wish you all a very enjoyable Christmas break and every success for 2020. Thank you for your continued support.

Yours sincerely,

The Directors

Neil, Mindy, Helen and James

general Image for Superior Service Excels Further Still with Investments to The Pen Warehouse & Snap Products Warehouse Space

Superior Service Excels Further Still with Investments to The Pen Warehouse & Snap Products Warehouse Space

The Pen Warehouse and Snap Product’s new, cutting-edge warehouse space continues to progress with exciting momentum.   

Thanks to significant investments, the space has now been fitted with state-of-the-art racking to allow for increased stock and product lines to meet the demands of our ever-growing client base. The warehouse has also been fitted with sophisticated guide-by-wire stock pickers to effectively reduce errors and increase stock picking capabilities while promoting a safe working environment for our staff.  

The warehouse will be in operation 24-hours a day and will be used solely for hand-picked stock and work in progress. With its meticulous design and attention to detail, the new space will ensure the smooth and speedy transfer of bulk stock to working stock ready for the next phase of production.

Supplemented by a second pallet warehousing facility, the new warehouse unit will span a massive 45,000 sq ft and will effectively aid our methodical, reliable and swift response to meeting customer needs.

article Image for Senior HR Appointment Signifies Investment in Employee Welfare

Senior HR Appointment Signifies Investment in Employee Welfare

In a further sign of company investment to support business expansion, promotional writing instrument specialist, The Pen Warehouse, and Snap Products, a leader in digitally printed merchandise, are delighted to announce the appointment of Leanne Sanders as Human Resources (HR) Manager, effective 19th August 2019.

The senior hire continues the companies’ strategic investment in the appointment of industry leaders within their field to foster a professionally-driven organisation structure, underpinned by modern processes and operations.  Central to this appointment is the commitment to an internal culture that drives employee welfare, health and well-being at the heart of the companies’ business practices.

Leanne Sanders is an experienced HR leader with significant commercial experience, most recently acquired as Group HR Manager at Orchard Valley Foods Group and NIC UK.  In this management role, she oversaw the human resources function across multiple national and international sites and led department mergers and restructures.  Her notable career highlights include managing the merger of three companies which involved the development of a streamlined infrastructure and the transition of shared services into central operations.

Leanne joins The Pen Warehouse and Snap Products with a remit to establish a forward-looking HR company culture centered on employee welfare whilst promoting strong working relationships between line managers and employees.  She affirms: “I am looking forward to introducing myself across the companies and meeting our employees, listening to their needs and building strong, productive relationships across our functions to support our next phase of growth.”  

Operations Director, Helen Dyl, comments: “We are delighted to welcome Leanne, an experienced and high calibre HR professional, to lead our Human Resources function and drive our internal company initiatives that will nurture employee welfare.  Her appointment demonstrates the commitment, investment and focus we place on ensuring our processes and structures thoroughly support our employees and stakeholders in their roles.”

As part of her detailed management induction plan, Leanne will be spending significant time within each function of the companies’ businesses during her first four weeks, working closely with teams to identify areas for training improvement, both on a personnel and coaching level.

For further information, call 01252 400 270 or email

general Image for The Pen Warehouse Launch ‘Business Solutions’

The Pen Warehouse Launch ‘Business Solutions’

Today, we launch the next stage of our digital evolution to help our partners and customers sell more. Business Solutions is our new integrated marketing services portal that combines our digital campaign tools, assets and expertise all in one place, online.

Designed and built by our own development team, in close consultation with our customers, Business Solutions represents our commitment to providing our partners with the best digital marketing and branding services to drive their lead generation and sales growth, digitally.

Discover more by watching our short video:

general Image for The Pen Warehouse Receive the PAGE Partnership Gold Award 2018

The Pen Warehouse Receive the PAGE Partnership Gold Award 2018

The Pen Warehouse are thrilled to have won the PAGE Partnership Supplier of the Year Gold Award for the seventh consecutive year. Their long-term success is driven by the dedication, teamwork and collaboration across all their teams to provide outstanding service and ensure the supply of products that make their partners and distributors stronger.

The Pen Warehouse Customer Services Team

The Pen Warehouse Production Team

The Pen Warehouse Marketing Team
general Image for New Appointments Strengthen Expansion & Commitment

New Appointments Strengthen Expansion & Commitment

Promotional writing instrument specialist, The Pen Warehouse, and Snap Products, a leader in digitally printed merchandise, have continued their expansion with the appointment of two new Field Sales Managers for Scotland, Northern England and the South-West of England.  The appointments form part of the companies’ strategic drive to recruit from outside the industry, with a focus to strengthen their commitment to customer relationships in the regions and widen their business development footprint.

Both companies are proud to announce the appointment of Hannah Bonell as the new Field Sales Manager for Northern England and Scotland.  Based in South Yorkshire, Hannah holds a BA (Honours) degree in Textile Buying, Management and Retailing and brings significant purchasing and account management experience acquired in challenging retail environments.   Her initial focus will be to develop a commercial understanding of her customers’ needs whilst developing an insight to explore opportunities using new technology and innovation.  Hannah adds: “I am looking forward to meeting my customers, listening to their needs and building strong, profitable relationships as we move forward.”

The Pen Warehouse and Snap Products are equally delighted to confirm the appointment of Hannah Whitman as the new Field Sales Manager for the South-West of England.  Hannah has enjoyed a successful international sales career across the retail, food and beverage and automotive industries.  In her most recent role as Regional Sales Manager, she was responsible for driving sales growth and business development in a tough retail sector, managing retailers across the South-West.  Hannah, based in the Cotswolds, comments: “I am excited to meet the real people behind the accounts in the South-West region and look forward to cultivating new relationships to help and support them grow their businesses.”

The two new professional Field Sales Managers have joined Nicole Phillips, recently appointed as Field Sales Manager for the Midlands, to form a dynamic, customer-focused and energetic national sales team, led by Matthew Dyl, Head of Sales.  Harnessing the latest field-sales software technology will form a cornerstone of the new field sales programme to identify and respond quickly to new opportunities.

Both Hannah Bonell and Hannah Whitman will undergo an intensive and structured one month training programme at the companies’ Head Offices in Aldershot, Hampshire, learning about the companies’ comprehensive products and solutions as well as the latest industry developments and trends.  They will then accompany Matthew Dyl on visits to make their introductions to their customers.

Operations Director, Helen Dyl, comments: “We are delighted to welcome Hannah Bonell and Hannah Whitman to our Field Sales organisation.  Their appointments represent the next phase of our dynamic expansion, providing both companies with the professional experience and expertise we’ve sought to upgrade our regional service standards for our customers.   We look forward to further strengthening and building collaborative relationships with our distributors.”

For further information, call 01252 400 270 or email