Posted on on Tuesday, February 1st, 2011 at 11:46 am.
When I first started supplying businesses with promotional pens, full colour printing was simply not an option. If you happened to have a full colour logo and wanted it printed on a batch of promotional pens, you either needed to simplify it or not print it.
I am happy to say that things have changed! Have you seen the low cost Spectrum pen?
There are many promotional pens that can now be digitally printed in full colour but the Spectrum pen will always be one of my favourite low cost promotional pens.
Back in the days when full colour printing was not possible and I was just starting in the promotional gifts business, I had a full colour logo. A novice decision at the time but one I lived with for a few years. Finally I had the logo completely redesigned into a much simpler two colour logo: the logo I still use to this day.
Why am I telling you this? Because the company that prints the Spectrum pen totally surprised me on a recent visit to their factory. I had ordered 1000 Spectrum pens but when they presented them to me, my logo was not two spot colours. They had redesigned it with a full colour glow that looked fantastic!
I couldn’t wait to get the Spectrum pens into my customers’ hands. The Spectrum may be a low cost pen but it writes like pens that are much more expensive. The print is also state of the art. You will have a hard time finding a pen that prints as well as this.
The Spectrum is different in design as well. The barrel is slightly flattened to make it easier to hold. Your customers will notice the unique design from the moment they pick it up.
So then – How do you grow your business with these full colour printed pens?
Easy!
Spectrum pens are priced quite low so you should aim to give a few if not ten to your best customers.
They will then use the pens printed with your logo and contact details. Pens are perfect promotional tools because they are required daily. By handing them out to your best customers they will see your logo often, which will help build your brand.
More expensive pens can usually only be handed out in small numbers where low cost pens can usually be given away in larger quantities getting your logo all around your clients’ offices for them and their colleagues to see.
Why stop there? Now that you have found the perfect pen to promote your business, why not back it up with all the accessories, such as pen pots, notepads and sticky notes?
Your clients need never go searching for your contact details again. In fact, they could be holding your contact details in their hand the next time they require your products or services!
Hint, hint… That is why promotional pens like the Spectrum are among the best selling promotional gifts you can buy.
Have you seen the amazing low prices for full colour Spectrum pens? I would like to offer you an addition 10% off when you order your pens at http://www.promotionalpens.co.uk.
Dan Toombs is the author and Managing Director of CompuGift Limited – the UK’s leading online supplier of promotional pens.
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