Posted on on Thursday, September 2nd, 2010 at 3:37 pm.
Promotional gifts do not need to be expensive to achieve excellent results. It is the good quality, useful gifts that are used the most and promote the best. Promotional pencils are used everyday around the office. They offer a low cost way to promote your business daily.
Now sit back and think about the products you use while at work. You will no doubt have a couple of pencils in your top desk drawer. You will probably also have a pencil sharpener, an eraser and perhaps that much needed ruler. Is there a desktop pen and pencil holder or a zip up pencil case in which you can store all your stationery products?
Low cost gifts like these help attract business and serve as a constant reminder of your business and brand. When you consider that many stationery gifts only cost a few pennies each to have printed with your logo and details, you will see why they are some of the most popular promotional products available.
One of my good customer contacted me recently with promotional office stationery products in mind. He was interested in purchasing promotional items that his customers would need and use every business day. He also stated that he had a very small budget and was hoping for a few ideas.
Realising that he posted brochures and invoices to his customers on a regular basis this was not a problem. I recommended that he stage his promotion over the next year. It is so easy to throw a couple of pencils in with an invoice or include a pencil case with brochures posted to customers. Sending regular gifts such as pencils, pencil sharpeners, note pads and rulers is a good way of keeping your brand in front of those that matter.
My customer liked the idea and decided to take it one step further. As his business was also trying to promote their new ‘greener’ way of doing business to their customers and employees, he decided to order promotional gifts that were either recycled or biodegradable.
My client is now in the middle of a very successful marketing campaign. Over the past few months he has sent his customers logo printed recycled pencils, biodegradable pens, recycled plastic pencil sharpeners and small recycled paper note pads. Each of these products are inexpensive and easy to send in the post.
He will continue sending these gifts until the end of the year when he will send a few more pencils in a pencil case. This stationery pack will be the perfect low cost gift to end the year.
Do you have customers who use promotional pencils regularly? Schools, golfers, training companies and carpenters all use them regularly. How have you used office stationery to promote your brand? Why not leave a comment and share your thoughts and experiences?
Dan Toombs is Managing Director of CompuGift Limited – a leading online supplier of promotional pens.
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